While Googling "Nordstrom," I found this article that ran in the New York Times a couple of months ago. I found it very interesting because it really tied into the branding that Deb Morrison was discussing in class. After reading this article, I learned that Nordstrom has opened up a store in New York, although they have opened it under a completely different name, Treasure & Bond. Mr. Nordstrom has designed this store in a very different way than the rest of his stores; he wants it to appeal to New Yorkers. He is doing this because he has future plans of opening up a full size Nordstrom down the road and wants to know what will make it successful because it will be a huge investment.
It also mentioned in the article that this stores' profits will be given to various charities. I think that this is a great idea because it really adds on to the great brand that Nordstrom has already created for itself even though it is not directly called Nordstrom. I look forward to following this store closely and seeing how everything works out!
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