I stopped dead in my tracks when I saw this ad by PKBUM. I love the muted background color paired with the red color in the lipstick and the same one that is used with the font. This ad is so effective because it gives women the impression that they could catch anyone's attention by wearing this women and being "deadly." The strong imagery of the bullet lying next to the tube of lipstick is great, and the font definitely gives off a sexy vibe. PKBUM did a great job with this ad and made sure that it appeals to women.
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