12. Coca-Cola Arctic Home

I found this page completely by accident while trying to browse nytimes.com today. Instead of skipping the intro, I patiently watched the video and was pleasantly surprised. This video on polar bears was beautifully made and is one of the few advertisements that catches my eye these days. I love everything about it.
When the actual website loaded, I had a great time exploring everything that it had to offer. I learned that Coca-Cola has recently partnered with World Wildlife Fund to raise money and awareness in hopes of creating somewhere safe for polar bears to live, to do this they have turned their red cans white. I think that this movement is going to make their strong brand even stronger by helping out for a good cause.