15. Versace at H&M

This article had a lot of great points on why famous, high-end fashion designers offer limited time lines at low-cost stores like H&m and Target. The last high-end brand to do this was Missoni at Target. A lot of press was generated by the release of that special line but it did not generate much profit. Many designers make special lines for different reason and I think that this article offers a lot of great insight on this subject. Great read!